RFID Tags

RFID tags (or Radio Frequency Identification tags) are a simple idea with great capabilities. The idea is to use the tags as icons to add apps to smart phones. In order to add the app, a company will come up with an icon and place it on their item or in a place they are advertising and all you have to do is take a picture of the icon to add it as an app on your smart phone. This is still a newer idea and hasn't been picked up on by many companies as far as the marketing and advertising side of RFID tags goes, but it has a great future. The main company that is now using RFID tags is Bud Light. They now have a comercial out advertising with the RFID tag. It is the Bud Light Playbook app for any smart phone. It has a Bud Light Icon on the side of the case of beer and all you do is snap a picture of the icon and that automatically allows you to add the Bud Light Playbook as an app on your phone.

No facebook for a week

No facebook for a week. Definitely wasn't as hard as I thought. I didn't really realize how little I actually use facebook until I actually quit getting on there. The week actually flew by and after about two days I totally forgot that I wasn't getting on there because I wasn't thinking about facebook at all. It was like somebody deleted facebook out of my mind for a week. Of course when I got back on it Wednesday I hardly had any messages or notifications which made me feel SO loved. I had 3 notifications, one message and a friend request...that was it. It made me laugh because I realized that not only had I not missed being on facebook but my friends hadn't missed me being on facebook either. And now that I'm back on it on a daily basis I really don't feel any different for not having been on it for a week than I did before.

40 Minutes of Uninterrupted Reading

So when I'm reading it's usually for homework. The only other thing I really read is daily blog posts and articles on dallascowboys.com. However, when I'm reading those things I usually have the TV on, or I'm on facebook or on the phone...doing something besides just reading. It kind of gets to the point where it's hard to read without some background noise or something else going on. This week on Tuesday night I spent 40 minutes reading in total silence. I read my homework for the week as well as some articles on the Cowboys and Rangers. I found out that actually it was kind of hard for me to focus on what I was reading in the total silence. I kept finding my mind wandering and felt a serious lack of focus and interest in what I was reading...even the sports stuff. It was like the lack of background noise was driving me nuts. The TV, just sitting there...off. A blank screen just staring back at me. Nothing but the reflection of the room in the pitch black screen. So it turned out to be very hard for me to focus without something else going on and I found out that I can't read in total silence.